Essentialism

Why doing less, but better may be the only growth hack that still works in 2025

Hey friends,

Quick story for a Monday.

A year ago, my friend Ron handed me a paperback with a red headline on the cover:

“Essentialism – The Disciplined Pursuit of Less”
Greg McKeown

I tossed it in my backpack and forgot about it. Ironically, my backpack already contained another unfinished book, a laptop, and enough airport lounge receipts to start a bonfi…